E-Commerce Marketing

Intelligent Inbound® for e-commerce include services for list growth, accelerated email marketing and SMS built around your business and tailored to your audience.

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Using Email & SMS as a Profit Lever

E-commerce businesses have the benefit of driving revenue from email marketing and SMS that scales with you, with very minimal added cost. This style of e-commerce marketing is right for your business, if you’re:

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  • Spending too much on acquiring customers
  • Dealing with margins too low to make a profit
  • Trying to keep up with social media to make sales
  • Getting very few to zero repeat customers
  • Tracking too many abandoned shopping carts
  • Losing traffic to your website

Strategic Roadmap

Proven strategy to take out the guesswork for email marketing and SMS, built into a monthly campaign calendar. We’ll sit down with you to go over everything and have our team of experts field any questions you may have.

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Messaging Strategy

Deepen the relationship with your customers with messaging that moves your brand from old-fashioned product-focused to customer-centric marketing.

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Monthly Campaign Calendar

Ensure you never miss an important date, holiday, or key touch point that matters most to your audience.

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List Building Best Practices

Protect your sender reputation by ensuring a personalized message is sent to each segment of your audience rather than using spray-and-pray techniques.

Email Marketing & Intelligent Automation

Automations are our bread and butter. We make it easy to keep your customers engaged by building trigger-based emails that remain relevant to your brand. Averaging 37% revenue from email marketing, intelligent automation builds the foundation for your company’s owned-channel marketing.

  • Up to 18 Automated Series
    Strategy, design and implementation of intelligent automations for every stage of your customer lifecycle.
  • Marketing Campaigns
    Automated flows and manual campaigns are both opposite and complementary in email marketing. We’ll leverage diverse email strategies that sync with your marketing calendar.
  • Pop-Up Service
    Maximize your marketing & make sure more visitors turn into subscribers.
  • Detailed Segmentation of Email Lists
    Drive further engagement by tailoring emails to different audiences.
  • Email Design Templates
    Designs that fit your brand and use best practices for maximum engagement.

Let’s Talk

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Targeted SMS Service

SMS is changing marketing forever. By commonly getting 98% open rates, 30% click-through, and significantly higher buy-ins from your customers, many clients see an extra 5-10% total revenue from SMS. SmartBug’s all-inclusive services are set up to pair it perfectly with your email strategy.

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  • Reach Your Audience
    Ensure your messages reach people in their preferred channel, SMS or text message. Target VIP customers with personalized content.
  • SMS Popups & List Growth
    Start your SMS on the right foot with list-building strategies that grow your list and attract the right kind of subscriber.
  • SMS Automations
    Easily reach your customers with up to 14 automations that supplement your email marketing strategy.
  • SMS Campaigns
    All campaigns written, designed, and segmented for you.
  • Ongoing Strategic A/B Testing
    We constantly monitor your SMS messages to find what resonates best with your customers.

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How Email Marketing & SMS help e-commerce Businesses?

  • Lowering customer acquisition costs
  • Increasing customer lifetime value
  • Speeding up the customer purchase lifecycle
  • Increasing margin and profitability
  • Email costs remain nearly the same as you scale
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Your Expert Team

With a vast array of marketing experience, your SmartBug e-commerce team is perfectly tuned to move your business forward. Every company is assigned their own pod of experts including:

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  • Project Manager
    Professional coordination and communication
  • Copywriter
    Messaging and copy that captivates and connects
  • Designer
    Customized visuals that match your brand guidelines
  • Strategist
    Regular audits of data and revenue to ensure optimization

What Our Clients Say

Within two months of working with SmartBug (formerly Worth eCommerce), Arctic Fox’s revenue through email doubled. With one of the most successful new customer automations ever, their new customer series gets an almost 50% engagement rate.”

Arctic Fox

Start Driving Revenue Through Email Marketing & SMS Today

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